our program by tracks

One of the biggest risks as Partner Manager is  to invest your time in companies who won’t become great partner. Let’s explore how to develop a meaningful Ideal Partner Profile (IPP) based on a compelling Joint Value Proposition

Join my session to learn how to accelerate your enterprise B2B business by leveraging a lean account team meeting methodology. Discover how this approach can streamline complexity, align efforts, and clarify responsibilities, ultimately leading to increased sales success and improved seller performance. Learn how to effectively set up structures, roles, and responsibilities, even when you are not the disciplinary manager.

Participate in hands-on workshop, where you will gain applicable knowledge and skills that will help you to succeed in online negotiations. Find out what kind of tips, trick and strategies to apply for making every online negotiation a success.

Are your software demos too long, feature-heavy, and failing to close deals? Join Natasja Bax for a high-impact, interactive workshop that will change how you present. Discover why "Doing the Last Thing First" is the secret to engaging your audience, and learn how to structure your demos using the Inverted Pyramid approach. Through hands-on small group exercises, you’ll practice delivering shorter, sharper, and stronger demos that resonate with multiple stakeholders, from executives to end-users. If you're ready to fix your demos, boost engagement, and increase deal success rates, this session is for you!

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As customer-centric organizations evolve, the boundaries between PreSales and Post-Sales can blur—often with costly consequences. In this session, we will tackle the critical challenges that arise when PreSales is burdened with Post-Sales tasks. Discover the pitfalls of misalignment and learn how defining clear roles and creating a strong partnership between these teams can drive better outcomes and ensure long-term success.

In the pat decade, B2B SaaS Go-To-Market teams prioritized growth over delivering real customer value. Now, the focus shifts to driving value across the entire customer journey, moving beyond rigid structures and clunky handoffs. The key to this transformation? Solutions professionals. Join us to explore how they are essential in creating a seamless, value-driven customer experiences.

Data fuels effective revenue operations. From selecting the right metrics to driving key actions, the session will cover practical strategies to use data to improve performance, enhance pipeline visibility, improve forecast accuracy, and optimize cross-functional alignment. Join the session and gain insights into using data not just for analysis, but for creating actionable steps that support revenue growth, reduce coat and increase operational efficiency across sales, marketing, and customer success.

In this keynote, Alexander Mueller will explore the profound impact of Artificial Intelligence on modern Sales Enablement. Drawing from his experience scaling tech organizations and bridging the gap between Revenue Operations and Sales, he will share how AI now enhances rep coaching, productivity, and insight generation—particularly through call analysis and AI-powered support tools.

In this session, I’ll show how to fully automate your prospecting efforts using AI and the latest sales tech tools. You’ll learn how to set up workflows that leverage platforms like Clay, Instantly, Lemlist, and TeamFluence to generate high-quality meetings without manual intervention consistently.

Using the real life experience of Agicap, learn in this workshop how to kickstart your Partner program - recruiting partners who will rock, and get them rockin’ right away

You will learn how to strategically prioritize the right partners and build a joint Go-to-Market (GTM) plan that drives mutual success. Whether you’re working with channel partners, technology alliances, or strategic alliances, this session will equip you with the tools and frameworks to create high-value partnerships and execute a cohesive GTM plan that accelerates growth.

Discover how to harness the power of co-creation to build impactful campaigns and events that drive real results. In this hands-on session, we’ll explore best practices for aligning with partners, blending brands, and engaging shared audiences effectively. You’ll walk away with actionable strategies for planning, executing, and measuring successful partnership-driven initiatives.

Why it makes sense to shift the focus from pure online marketing to strategic partnerships. What you need to consider in advance if you want to build up partner sales. Three most important partner models with their advantages and disadvantages.

You will learn how to use systemic coaching techniques to uncover deeper customer needs and move beyond traditional sales pitches, building authentic connections. For Senior AEs, these tools will enhance goal oriented discovery conversations, building trust and accelerating pipeline progression. Sales Leaders will see how systemic coaching fosters an innovative, high-impact sales culture, empowering teams to win customers more effectively.

Partnerships need to deliver on win-win-win scenarios. The critical parts of any partnership negotiations are how to deliver more value together to customers and how to make sure no one walks away feeling they are on the losing side. Let’s explore how to negotiate for mutually beneficial outcomes - and sneak peek, it’s okay to agree to “no deal” if we can’t get there.

Why is the alignment so important? How the partnership give and take works? How do you ensure your partner deal is sales qualified? Which cadences should you implement to ensure tight collaboration between the teams?

CSMs are the backbone of SaaS, working tirelessly and delivering exceptional results that too often go unnoticed—with career advancements remaining frustratingly out of reach. Why? I've been there too. Worked for hours, hit targets, but no promotion in sight. In this workshop, I will reveal the key mistakes holding talented CSMs back and provide a roadmap for shifting from overlooked to indispensable. Discover why working harder isn’t the right way, how to make your impact undeniably clear, and the mindset that makes leaders see you as a rising star. Leave equipped with actionable tools to gain the recognition you deserve and secure that long-awaited promotion. Your journey from underappreciated to standout success starts here!

Climbing the ladder from individual contributor to executive requires more than hard work—it takes executive presence. This keynote will equip you with the communication skills to influence key stakeholders, command confidence in high-stakes conversations, and position yourself as a strategic leader. Learn how to speak the language of executives, drive business impact, and make your voice heard in the rooms where decisions happen. It’s time to claim your seat at the table.

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Discover how to make CustomerSuccess a proven & predictably growth engine with Impact Drivers—the key factors that fuel customer value and business success. In this workshop, you'll learn a structured approach to identifying, tracking, and optimizing these drivers within your customer success program. Gain actionable insights into aligning your team’s efforts with growth objectives, improving predictability, and maximizing recurring revenue.

Stepping into leadership isn’t just about getting a new title. Many new CS leaders find themselves stuck in execution mode, struggling to gain strategic visibility and drive real impact.
In this keynote, we’ll uncover the key transformations that will help you break out of the “executor” trap and step into true leadership. You’ll walk away with actionable frameworks to elevate your voice, gain executive buy-in, and position yourself as a strategic business driver.
Ready to lead with confidence? 

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Struggling to scale your customer success function while juggling new tech, models, and daily operations? This workshop is your lifeline. Learn how to build a robust self-service ecosystem by working backwards from your goals. Discover strategies for low-cost experiments, gathering customer feedback, and iterating quickly. You'll leave equipped with a practical framework to scale your customer success strategically, avoiding common pitfalls and empowering customers along the way.

In a rapidly evolving landscape, Customer Success (CS) teams are under pressure to deliver more value with fewer resources. As headcounts stagnate in 2025, scaling smarter—not harder—will be the game-changer. This keynote will dive into the strategic use of data, streamlined processes, and the power of operationalization to drive efficiency at scale. Linus Haferkemper will share actionable insights on how CS Ops can become the backbone of growth, enabling teams to optimize playbooks, automate key workflows, and create resilient frameworks. Attendees will leave equipped with the knowledge to scale impact, not just size, and truly elevate customer outcomes in the face of change.

In the evolving world of Customer Success, your impact goes far beyond retention and consulting. While some see revenue-driving as reserved for sales teams, the truth is that CSMs are uniquely positioned to fuel growth and strategic value. In this session, we'll uncover how CSMs can seamlessly integrate revenue-driving strategies into their role—without losing authenticity and their advisor role. Drawing from proven frameworks and real-world examples, you'll leave with practical tips to influence renewals, upsells, and long-term success—all while staying true to your customer-first mindset.

GTM is too often mistaken for Sales or maybe Sales and Marketing but they are a lot more components in a company. By collaborating and utilising each other's expertise to the fullest, you can be more successful. At the end of the workshop, attendees will have a complete map of the GTM team in their organisation and evaluate gaps in collaboration and maybe even new opportunities to explore together.

What’s more profitable—turning around unhappy customers or maximizing value from happy ones? Customer Success is widely debated as a revenue driver, and NPS remains one of the most widely used—yet hotly contested—metrics in CS. But what if we could move beyond the debate and quantify its actual financial impact?In this session, Jasmin Bohnenkamp from StepStone Germany will reveal how the company built a statistical model based on data from thousands of customers to measure the direct business impact of NPS. By linking customer satisfaction to actual purchasing behavior, StepStone built a model unveiling drivers of satisfaction and dissatisfaction, breaking down the additional revenue generated per NPS increase.Let’s explore what strategies have worked so far, and how you can leverage customer satisfaction data to demonstrate the ROI of Customer Success and prioritize CX initiatives that drive measurable business growth.

Learn the recipe of ideal collaboration used by a majority of the top 100 SaaS firms who grew based on the idea of transforming friction into fuel. This talk is commonly given to university students learning about how SaaS companies grow through collaboration which in terms means profits and insights arrive faster! It unveils the stories and practical applications of howGTM teams, tackle pushback, and drive customer outcomes. Transform friction into fuel for success. Don’t miss it!

If you are doing customer success right you have built out a system that has the best access to customer insights, trust, and engagement, but that don’t stop there! By leveraging the unique position of your CS teams you can better develop your ICP, GTM, and revenue motions. This session will teach you to turn CS into your advantage in the SaaS market!

This workshop is designed foryou that wantsto advance inyourCSM role.You will learnhowto communicate effectively with executives, build trust, and createSpace for Success. In theworkshopI will guide you through the necessary stepsof creating your ownCustomer Success Audit,empoweringyouwith a framework ready to be presented to your boss on Monday morningwith confidence. The main take is tomasterthestorytelling andget your prioritizes right (scrap the rest!).

In Thibaut Souyris' keynote, "How to Create a Sustainable Prospecting Routine (and Stick to It)," sellers will learn actionable strategies to develop a consistent prospecting rhythm that drives long-term results. Thibaut will dive deep into proven techniques for maintaining momentum, staying motivated, and avoiding burnout. By the end of this session, you'll walk away with a solid framework to make prospecting an efficient and stress-free part of your daily routine, ensuring you consistently fill your pipeline with quality leads.

In a world where time management is often overvalued, real success in SaaS sales comes down to mastering self-management. This session will empower you to elevate your performance by focusing on “green time” — the revenue-generating activities that drive results — and cutting down on the distractions that don’t move the needle. Learn how to cultivate a resilient mindset, one that refuses to be bogged down by losses or setbacks, and discover how to break free from reactive habits to stay proactive, focused, and fully in control.

In 2025, sales professionals face a critical challenge: longer sales cycles and rising indecision as budgets tighten and purchasing hesitations grow.This workshop dives into the psychology of urgency, equipping you with essential techniques to break through buyer inertia and accelerate decisions, even in cautious markets.Through practical exercises and insights from decision-making psychology, you’ll learn how to apply subtle but powerful psychological triggers that motivate action and overcome indecision.Master the art of fostering urgency to ensure your solution stands out, making the sales journey smoother and your message unforgettable—even amidst the heightened pressures of today’s market.

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Transform the way you connect, inspire, and close with the power of storytelling! In this engaging workshop, you’ll discover how to ask razor-sharp questions that uncover your customer’s true needs, position yourself as unforgettable in their minds, and seamlessly weave storytelling into your daily sales interactions. Packed with practical techniques and real-world examples, this session will empower you to create conversations that resonate, build trust, and drive results.Whether you’re a seasoned pro or just starting out, this workshop will equip you with the tools to craft compelling narratives and elevate your sales game to new heights. Don’t miss it!

Everyone's sales process and tactics are becoming more alike: robotic messages; mass outbound; desperation; endless follow-ups. Trust is being eroded and everyone is blending in with each other. In an AI world, this will only increase. I'll share a Personal Brand building approach focused on bringing you to the forefront. Where you create trust at scale, nurture your prospects organically, humanize your business, and develop a market-leading position where you attract people to come to you.

In 20 minutes, you’ll learn how to use AI to speed up the process of interviewing buyer personas while crafting compelling and high-quality sales messaging.

1) How to leverage AI to speed up the process of analyzing interviews insights

2) Which elements to use in sales messaging

3) How to craft high-quality prospect messaging based on the interviews.

Du machst klassische Online Demos und stehst immer wieder vor der Herausforderung, dass weniger als 50% deiner Salesgespräche tatsächlich zum Abschluss kommen.Zudem kommt noch dazu, dass deine Ansprechpartner anfangen, dich zu ghosten und du nicht wirklich weißt, woran es liegt. Das sollten wir jetzt dringend ändern (mehr Details weiter unten).Deine Vorteile✓ 4 stufiges Sales Framework, dass jede Company sofort nutzen kann.✓ +50% Abschlussrate für mehr Umsatz in Deinem Unternehmen.✓ Motivation und Insights von einem SaaS Gründer✓ Value only - 100% praxisrelevante Inhalte - kein Bullshit!

Sales can be exhilarating—prospecting effectively, creating opportunities, and closing big deals are all part of the high-energy world of SaaS sales. But the constant pressure and emotional ups and downs can be draining. What sets top performers apart?Join Kyan Burke, a dynamic London-based keynote speaker, podcast host, and seasoned sales professional who has broken sales records across multiple tech companies, as he delves into the inner game behind peak performance.Discover how elite SDRs and Account Executives think differently, and how this mindset translates into consistent actions that keep them at the top of the leaderboard.Don't miss this chance to transform your routine, revolutionize your mindset, and master the inner game of sales success!’

Description to be announced

1. Up-to-date cold calling tips

2. How to integrate cold calling in multi-channel

3. Technology and emerging trends for cold calling

Big deals start with a bold vision: Think big, believe in your goal, and bring your team and customer on the journey with you. Experience how vision, trust, and a well-executed strategy can turn conversations into €10M+ ARR deals – from the first handshake to the final signature. Ready to take the stage and close the show?

BANT, SUGAR, SPIN, NEAT - we all know them. And somehow, we all try to make something out of them, but it just doesn't seem to work really well. Because if we all implemented everything that is in these frameworks, we would have a conversion rate of nearly 100%, and nobody has that. But what is the reason that some SDRs and AEs have a much higher conversion rate than others - and these are also the ones who don't even use a framework?!

The sales velocity is one of the most powerful metric you can work on to accelerate growth. It includes four elements: number of opportunities, Win Rate, ACV and Sales cycle.Learn how to improve all of them - if you work together as an united team.

This hands-on workshop teaches you how to effectively use trade shows for customer acquisition without being pushy. You’ll learn why proper preparation determines success, how to engage prospects authentically during the event, and how to close deals smoothly. Additionally, discover why speed is critical and how to grab attention with the "pink elephant." Ideal for sales professionals and leaders who want to win new customers with confidence.

This is what you will get out of the workshop:

1. Be prepared - you loose or win before the fair starts

2. How to make acquisitions at the fair without being salesy and how to close the deal.

3. Speed is king and what the pink elephant has to do with it

Only a few critical customer situations decide about sales success. How do you master them consistently?Sales Kung Fu is the art of mastering any of these critical sales situations. We will introduce you to the 16 Sales Kung Fu Skills and the 7 Sales Kung Fu Gates to start your Sales Kung Fu journey. If you complete the Sales Kung Fu Profile questionnaire upfront you will get personal feedback at the Circus.