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Revenue Operations program

Revenue Operations

About the co-hosts

co-host
Alexander Müller
founder
Revenue Enablement

Alexander is a seasoned expert in Revenue Operations with a strong track record of building RevOps teams in high-growth SaaS companies. With leadership roles at Cognigy, Forto, and Qonto, he has successfully transformed sales structures, implemented innovative tech solutions, and driven significant improvements in forecasting and team efficiency. His deep expertise in aligning Sales, SDR, and Customer Success teams makes him uniquely suited to discuss the nuances of RevOps processes and their impact on business growth at this conference. Two of the companies he worked with reached Unicorn status already and he is eager to support your team on the same way.
To share his learnings from more than 15 years of B2B sales, Alexander has started his company "Revenue Enablement" - a RevOps-As-A-Service and consulting provider.

Who is this track for?

This track is tailored for both seasoned professionals and those aspiring to become leaders in Revenue Operations. Whether you’re a Sales Operations Manager, Customer Success Operations lead, or focused on partnership and growth, this track is built for you. If you're aiming to optimize revenue processes, align cross-functional teams, or scale growth initiatives, the RevOps track is the perfect fit to advance your career and skill set.

What content can you expect?

We've curated the content into four distinct pillars to provide a comprehensive learning experience for everyone, no matter where they are in their RevOps journey:

1. Leadership and Revenue Strategy: Gain insights into the latest trends in revenue leadership and how to shape your company’s GTM strategy. Learn how to bridge gaps between sales, marketing, and customer success to drive sustainable growth.

2. Operations: Dive deep into the day-to-day processes that keep your revenue engine running smoothly. From CRM optimization to workflow automation, this section will equip you with the tools and knowledge to streamline operations and remove inefficiencies.

3. Analytics and Data: Discover how to turn data into actionable insights. Explore the latest in sales analytics, performance tracking, and forecasting, ensuring your team is always a step ahead of the competition.

4. Enablement: Learn how to empower your teams with the resources, tools, and knowledge they need to succeed. From training programs to tool implementation, enablement is key to driving consistent performance across the board.

Why should you join us?

This is your opportunity to learn from some of the brightest minds in Revenue Operations. At ARRtist Circus, you'll hear from global thought leaders, exchange ideas with your peers, and discover cutting-edge strategies that will propel your career and your GTM teams to the next level. If you’re serious about mastering the art and science of revenue operations, this track is where you need to be.

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Keynote
Audience:
Talent (Senior)
Automate Your Prospecting: Generating Meetings on Autopilot in 2025
Alex Vacca
Co-Founder & COO
ColdIQ

In this session, I’ll show how to fully automate your prospecting efforts using AI and the latest sales tech tools. You’ll learn how to set up workflows that leverage platforms like Clay, Instantly, Lemlist, and TeamFluence to generate high-quality meetings without manual intervention consistently.

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Keynote
Audience:
All Levels
How AI is Transforming Sales Enablement: Insights from a Sales and Operations Leader
Alexander Müller
Founder
Revenue Enablement

In this keynote, Alexander Mueller will explore the profound impact of Artificial Intelligence on modern Sales Enablement. Drawing from his experience scaling tech organizations and bridging the gap between Revenue Operations and Sales, he will share how AI now enhances rep coaching, productivity, and insight generation—particularly through call analysis and AI-powered support tools.

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Keynote
Audience:
All Levels
Mastering the Forecast: Data-Driven Pipeline Management for High-Performance Revenue Teams
Jannis Zech
CEO
Weflow

Join Janis Zech, founder of WeFlow, as he shares insights on building a precision-focused forecasting process. Discover how top B2B revenue teams use data synchronization and real-time Salesforce updates to stay on top of pipeline changes and predict outcomes with accuracy. Perfect for leaders looking to optimize forecasting accuracy and maximize revenue predictability.

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Workshop
Audience:
All Levels
Data-Driven Revenue Operations: Turning Insights Into Action. How to make sure you have access to the right data and what to do with it.
Michael Jaeger
Managing Partner
Cremanski & Company

Data fuels effective revenue operations. From selecting the right metrics to driving key actions, the session will cover practical strategies to use data to improve performance, enhance pipeline visibility, improve forecast accuracy, and optimize cross-functional alignment. Join the session and gain insights into using data not just for analysis, but for creating actionable steps that support revenue growth, reduce coat and increase operational efficiency across sales, marketing, and customer success.

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Keynote
Audience:
All Levels
The Hard Truths of Revenue Operations: Lessons from Growblocks’ Journey to Product-Market Fit
Toni Hohlbein
CEO
Growblocks

Toni Holbein, founder of Growblocks and host of “The Revenue Formula” podcast, offers an honest reflection on why Growblocks ultimately failed to achieve Product-Market Fit and what this experience reveals about the evolving role of RevOps. Toni challenges the notion that RevOps can fulfill the strategic advisor role it aspires to be for the c-level, sparking a critical discussion on the future and limitations of RevOps in shaping business strategy.

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Workshop
Audience:
All Levels
Revenue Architecture Models to drive impact
Marcus Bening
Founder & Managing Partner
Bening Consulting

In this hands-on workshop, Marcus Bening, founder of Bening Consulting (who advise Private Equity- and Venture Capital-backed companies on GTM strategy and efficient Revenue Operations), will guide participants through the key elements needed to maximize production of a Revenue Factory. Tailored toward RevOps leaders and strategists, this session will explore Winning By Design’s Revenue Architecture concepts and look at how Revenue Operations can drive scalable, sustainable and durable revenue growth.

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Workshop
Audience:
Leadership
Building a High-Impact Sales Enablement Organization from Scratch
Felix Dumitrica
Director, Global Revenue [GTM] Enablement
Pleo

Join Felix Dumitica, an expert in sales enablement who has built successful enablement organizations at companies like Pleo and Freshworks, for this strategic deep dive. This session is designed for leaders aiming to implement or scale their sales enablement efforts effectively.Felix will guide you through:Aligning sales enablement with overarching sales goals to drive measurable results.Identifying key roles and responsibilities to build a winning enablement team.Prioritizing resources and initiatives to maximize impact and ROI.Expect actionable insights and proven frameworks to help you create an enablement organization that fuels growth, empowers teams, and drives success. Whether you’re starting from scratch or refining an existing strategy, this workshop will provide the blueprint you need to lead with confidence.Perfect for revenue leaders who want to level up their enablement game and achieve sustainable sales excellence.

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Keynote
Audience:
All Levels
The Revenue Factory Approach: Efficient Growth Unlocked
Roee Hartuv
Head of Revenue Architecture Practice
Winning by Design

The "grow at all costs" era ended in 2022, ushering in the era of the Revenue Factory, where the goal is cost-efficient growth. Just as factories focus on maximizing output while minimizing costs, SaaS GTM teams are now tasked with driving revenue efficiently, keeping sales costs low, and delivering excellent customer experiences. GTM teams today require sustainable, durable growth—no longer bound by reckless scaling. This keynote will guide you in transforming your GTM team into a "revenue factory," using Revenue Architecture frameworks to build efficient, high-quality growth through the right GTM motions.

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