Martin believes in long-term, mutually beneficial relationships. Consequently, he is in partnerships for about 20 years - initially without being fully conscious about it. About 15 years ago he stumbled into the startup world, building global partnership teams successfully for Searchmetrics, Uberall and Usercentrics. Realizing that he loves the building, less the managing of partner initiatives, he now helps SaaS companies to benefit from partner-driven efficient growth. If not online, you typically find him outside biking, hiking or skiing - or having an espresso.
This is the track for anyone who works with partners on a daily basis. If you are a partner manager, work in partner recruitment or enablement, or in partner marketing - this content is for you. And if you are considering moving into a partner role, or just want to learn more about this fascinating discipline, and how you can profit from collaborating with your colleagues from partnerships best, join our sessions as well!
Finally - only content which is all tailor-made for you! Everything in this track is prepared with partnership professionals in mind. There will be sessions on partner strategy - how should the partner initiative be set up within the company, what are good and what are bad goals for the partner team, how does collaborating with the other GTM teams work best. And don’t miss our deep-dive workshops on operational challenges - how to find the right partner, how to enable your partner and get them active, how to establish a tiering which works, or how to negotiate without power.
Be sure to check the track agenda to see everything that’s under the big top!
It is probably the biggest gathering of partnership professionals in Europe! It is an amazing opportunity to meet senior partner folks from various partner-driven companies and listen to inspiring stories. Connect with experienced partner experts and learn from their best (and worst!) practices in intimate workshops. And of course there will be tons of room for networking and exchanging your very own experiences with your peers, all aiming to equip you with everything you need to be more successful in your role - right now.
