Partnerships program

Why is the alignment so important? How the partnership give and take works? How do you ensure your partner deal is sales qualified? Which cadences should you implement to ensure tight collaboration between the teams?

Partnerships need to deliver on win-win-win scenarios. The critical parts of any partnership negotiations are how to deliver more value together to customers and how to make sure no one walks away feeling they are on the losing side. Let’s explore how to negotiate for mutually beneficial outcomes - and sneak peek, it’s okay to agree to “no deal” if we can’t get there.

Why it makes sense to shift the focus from pure online marketing to strategic partnerships. What you need to consider in advance if you want to build up partner sales. Three most important partner models with their advantages and disadvantages.

Description to be announced.

Discover how to harness the power of co-creation to build impactful campaigns and events that drive real results. In this hands-on session, we’ll explore best practices for aligning with partners, blending brands, and engaging shared audiences effectively. You’ll walk away with actionable strategies for planning, executing, and measuring successful partnership-driven initiatives.

You will learn how to strategically prioritize the right partners and build a joint Go-to-Market (GTM) plan that drives mutual success. Whether you’re working with channel partners, technology alliances, or strategic alliances, this session will equip you with the tools and frameworks to create high-value partnerships and execute a cohesive GTM plan that accelerates growth.

Using the real life experience of Agicap, learn in this workshop how to kickstart your Partner program - recruiting partners who will rock, and get them rockin’ right away

One of the biggest risks as Partner Manager is  to invest your time in companies who won’t become great partner. Let’s explore how to develop a meaningful Ideal Partner Profile (IPP) based on a compelling Joint Value Proposition

Many partner teams face challenges in securing cross-departmental buy-in for leveraging partners to create and win deals. In this session, we will share blueprints, tactics, and best practices to effectively align AEs, CSMs, and partner teams to work towards a unified goal.

This workshop explores how partnering with hyperscalers can serve as a game-changing strategy for B2B companies. We will dive into your own personal experience, problems and how hyperscalers can enable scalable cloud solutions, boost product visibility, and reduce go-to-market timelines. A step-by-step workshop to tackle any problems you might come across or already came across in your own journey!

Scaling a partnership model from 100 to 3,000 employees isn’t all smooth sailing—it’s more like going through puberty. There are growth spurts, awkward missteps, and moments when it feels like nothing fits. Drawing on my experience at Celonis, I’ll talk about the growing pains of scaling teams, processes, and collaboration across an organization. Learn how to navigate the voice cracks of misalignment, the acne of inefficiency, and emerge stronger, aligned, and ready to take on the world. This session offers practical strategies to thrive through organizational adolescence and set up for sustainable, mature growth.