our program by tracks

Real Benchmarks on How B2B Sales Teams Can Improve LinkedIn Prospecting.

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We analyzed 70,130+ real campaigns from Expandi’s LinkedIn automation platform to find current trends and benchmarks for LinkedIn cold outreach.  This helps sales leaders, SDRs, and lead generation agencies improve and automate your LinkedIn cold prospecting strategy to sell better, not harder.

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Join Lara Acosta as she unveils the full blueprint to build your personal brand and dominate LinkedIn in 2025. In this dynamic keynote, Lara will show you how anyone—no matter how niche or small your audience—can grow, go viral, and make a lasting impact on LinkedIn. Get ready to discover actionable strategies that will transform your online presence and set you apart in your industry!

While success stories tend to take the spotlight, leadership is hard. Ambitious CS leaders, whether aspiring or seasoned, experience many of the same challenges in influencing their direct reports, executive teams, and customers. In this interactive workshop, we will use self-inventory exercises and collaborative discussions to explore how personal strengths can double as challenges and how common situations we face in CS can be navigated with confidence. You'll leave with practical frameworks and advice to avoid and/or bounce back from common pitfalls and lead effectively with your personal style.

Are you ready to level up your leadership game? Join the session to hear the recipe for building unstoppable, highly efficient teams that deliver results (without burning out). You'll hear practical strategies for goal-oriented leadership, creating an environment for success, removing obstacles for your team, and keeping the team energized while hitting targets.

Scaling a partnership model from 100 to 3,000 employees isn’t all smooth sailing—it’s more like going through puberty. There are growth spurts, awkward missteps, and moments when it feels like nothing fits. Drawing on my experience at Celonis, I’ll talk about the growing pains of scaling teams, processes, and collaboration across an organization. Learn how to navigate the voice cracks of misalignment, the acne of inefficiency, and emerge stronger, aligned, and ready to take on the world. This session offers practical strategies to thrive through organizational adolescence and set up for sustainable, mature growth.

This workshop explores how partnering with hyperscalers can serve as a game-changing strategy for B2B companies. We will dive into your own personal experience, problems and how hyperscalers can enable scalable cloud solutions, boost product visibility, and reduce go-to-market timelines. A step-by-step workshop to tackle any problems you might come across or already came across in your own journey!

The "grow at all costs" era ended in 2022, ushering in the era of the Revenue Factory, where the goal is cost-efficient growth. Just as factories focus on maximizing output while minimizing costs, SaaS GTM teams are now tasked with driving revenue efficiently, keeping sales costs low, and delivering excellent customer experiences. GTM teams today require sustainable, durable growth—no longer bound by reckless scaling. This keynote will guide you in transforming your GTM team into a "revenue factory," using Revenue Architecture frameworks to build efficient, high-quality growth through the right GTM motions.

Many partner teams face challenges in securing cross-departmental buy-in for leveraging partners to create and win deals. In this session, we will share blueprints, tactics, and best practices to effectively align AEs, CSMs, and partner teams to work towards a unified goal.

As we navigate one of the most transformative eras in history, with AI reshaping industries and generational shifts redefining values, what does leadership truly mean? This session dives into the profound impact of AI, the shifting priorities from Baby Boomers to Generation Alpha, and the evolving role of leadership in these uncertain times. Explore how leaders can steer their teams through unprecedented change and what qualities will define successful leadership in the age of AI.

PreSales are often seen as technical experts, but our real value is in assuring customers that our product can solve their challenges. These challenges usually boil down to money—whether they’re losing it or aiming to make more. If your prospect isn’t focused on their financial stakes, you might not be talking to the right person.

Toni Holbein, founder of Growblocks and host of “The Revenue Formula” podcast, offers an honest reflection on why Growblocks ultimately failed to achieve Product-Market Fit and what this experience reveals about the evolving role of RevOps. Toni challenges the notion that RevOps can fulfill the strategic advisor role it aspires to be for the c-level, sparking a critical discussion on the future and limitations of RevOps in shaping business strategy.

Join Janis Zech, founder of WeFlow, as he shares insights on building a precision-focused forecasting process. Discover how top B2B revenue teams use data synchronization and real-time Salesforce updates to stay on top of pipeline changes and predict outcomes with accuracy. Perfect for leaders looking to optimize forecasting accuracy and maximize revenue predictability.

In this workshop, you will learn how to reverse-engineer Customer Retention. We will build an end-to-end process leading customers from the product signup to signing the renewal.You will learn how to identify non-obvious churn risks, save at-risk accounts, and recover customers who have already canceled. Customer renewals do not have to be an unpredictable walk over hot coal.

In this workshop, we will create a short version of your Mutual Action Plan. We will work with a handout and I will give you brief information about the plan itself. You will also receive a tip on how you can quickly put it into practice. I will bring along a practical example.

Scaling sales efficiently is paramount. Sales reps always want to earn more money by creating more value. Is AI taking away sales reps' jobs, making a few ones rich? -1. This Keynote will help you understand

1. how much headcount you really need per EUR 1 Mio. ARR,

2. what AI can(not) fix for sales and

3. why "Basics Done Right" is equally true in sales as in elite sports

Outbound sales was always tough and itis getting tougher. Customers are swamped with self-serving, generic messages, and with AI, the volume of calls and emails is skyrocketing. Doing more of the same isn't working—it's just annoying potential buyers even more. The advent of AI motivates sales to do "more stupid things faster." To really win in outbound sales, we need a fresh approach that mixes smart AI with genuine, human personalization. Following the crowd is a dead end. Doing the opposite can set you apart. Get ready to flip the script and learn what it takes to succeed in outbound sales in 2025 and beyond.

One of those pivotal moments hit Henry Kayser while working in the high-pressure world of high-end kitchens with Michelin-level standards.He learned the hard truth: your product isn’t special, but your perspective on it is.

This insight became the cornerstone of his philosophy as he transitioned from the kitchen to leading sales teams across EMEA.In this talk, Henry shares key lessons from his journey through the kitchen and the boardroom:

‍Sales doesn’t create value; it reveals it.It’s not about selling a product—it’s about uncovering what’s hidden in plain sight.

‍Everyone should be selling, but hardly anyone is.Many great products never succeed, not because they lack quality, but because their value isn’t clearly communicated.

‍A robot can follow a process, but only a human can close the deal.As the world becomes more digital, the irreplaceable qualities of human connection become the secret sauce of any successful sale.After this session, you’ll understand why selling is weird, why it matters, and how Henry’s experiences can help you harness the true power of sales. You’ll leave with a fresh perspective on what makes sales effective and why it’s more relevant than ever.

On this workshop, we’re diving into how to create a sales style that feels natural to you. It’s about figuring out what makes you tick—whether it’s empathy, creativity, or just being great at connecting with people—and using that to make sales less about a script and more about being yourself. We’ll talk about how to keep going when things get tough, find success in your own way, and even have some fun along the way. It’s time to tap into what makes you unique and fall back in love with the whole sales journey.

AI is now a necessity for customer-facing teams to keep up with customer demands—but how can teams use it effectively, drive real ROI, and maintain the human touch?

This hands-on session explores how leading teams are using AI today, key industry trends, and practical strategies for integrating AI into customer programmes. Through guided exercises and real-world examples, you’ll learn how AI streamlines workflows, improves retention, and fuels expansion. Walk away with a deeper understanding of AI for customer success and actionable frameworks to future-proof your team.

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RevOps is the backbone of revenue growth, but do you really know what CROs expect from you? In this interactive, no-slides session, Juliane Sterzl, CRO of Ceezer, will work hands-on with attendees to uncover the key priorities and pain points of revenue leaders.Juliane is the perfect guide for this conversation: With a background in scaling revenue teams across Europe, the Middle East, and Latin America—most recently as SVP EMEA at CoachHub and now as CRO of Ceezer—she deeply understands what CROs need from RevOps to drive strategic decisions. Having built and led multicultural commercial teams, she has seen firsthand how RevOps can become a true growth enabler—or a roadblock if alignment is missing.

• What CROs truly need from RevOps to drive strategic decisions
• How to move from tactical execution to becoming a strategic growth enabler
• The biggest blind spots CROs have about RevOps – and how to address them
• How RevOps can build influence and earn a seat at the leadership table
• The “must-have” metrics and insights that CROs actually care about

How to build sales teams that deliver repeatable success? This workshop will cover hiring, scaling and building a successful culture that retains talent.

Most customer health scores are broken, misleading CS teams, and failing to predict churn or expansion. Too often, companies rely on a single, oversimplified score that hides critical insights. We will challenge outdated scoring methods, expose the biggest pitfalls, and build a framework that turns data into action. You’ll learn how to design a multi-layered, adaptive health score that evolves with customer behavior, helping you identify risks and opportunities before it’s too late. If your health score isn’t driving decisions, it’s time to fix it.

This talk will dive into setting the right sales processes and methods. When and what profile to look for in the first sales reps. When to hire sales leadership and what to look for.

In the fast-paced world of sales, SDRs often find themselves at the center of the action, connecting the dots between Marketing, AEs, Ops, and Leadership. But how do you ensure your voice is heard and your contributions recognized in a "low power" position?

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Join Rouven Kramer, Manager ADR-MidMarket at Coupa Software, as he shares actionable communication strategies tailored for SDRs. Learn how to:
• Build confidence and credibility when communicating with senior stakeholders.
• Navigate internal dynamics to create alignment across teams.
• Use effective communication tricks to avoid being ghosted, forgotten, or overlooked.

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This workshop will empower you to step up as the central hub of your company’s revenue engine. Walk away with the tools to amplify your impact, build stronger internal relationships, and excel in your role.
 Don’t miss this exclusive session at ARRtist Circus 2025!

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Selling the dream is one thing—delivering it is another. Customers demand solutions that drive measurable business value—especially as outcome-based pricing might become more prevalent. In this landscape, (Pre)sales and Consulting must collaborate seamlessly to align on discovery, execution, and long-term success. This session explores how to divide responsibilities, leverage each other’s strengths, and prevent misalignment that can stall deals or lead to broken promises. Learn strategies to co-create solutions, bridge the gap between sales and delivery, and ensure successful outcomes. If you're ready to make the most of your partnerships on an operational level and win more deals by executing smarter together, this session is for you.

AI agents are changing the game—but are they a threat to PreSales or a powerful ally? This session dives into how AI will reshape the PreSales role, what tasks it will take over, and where human expertise remains irreplaceable. Discover how to leverage AI to your advantage, the skills you need to stay relevant, and what PreSales organization must consider today to prepare for tomorrow. Will AI redefine how software is bought and sold? Join us to find out—and to make sure you’re on the winning side of the transformation

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Description to be announced.

RevOps is the backbone of revenue growth, but do you really know what CROs expect from you? In this interactive, no-slides session, Juliane Sterzl, CRO of Ceezer, will work hands-on with attendees to uncover the key priorities and pain points of revenue leaders.Juliane is the perfect guide for this conversation: With a background in scaling revenue teams across Europe, the Middle East, and Latin America—most recently as SVP EMEA at CoachHub and now as CRO of Ceezer—she deeply understands what CROs need from RevOps to drive strategic decisions. Having built and led multicultural commercial teams, she has seen firsthand how RevOps can become a true growth enabler—or a roadblock if alignment is missing.• What CROs truly need from RevOps to drive strategic decisions• How to move from tactical execution to becoming a strategic growth enabler• The biggest blind spots CROs have about RevOps – and how to address them• How RevOps can build influence and earn a seat at the leadership table• The “must-have” metrics and insights that CROs actually care about

RevOps isn’t just about managing processes—it’s about driving strategy and accelerating growth. Cliff Simon, CRO at Carabiner Group and one of HubSpot’s Top 25 Modern Sales Leaders, will share how RevOps professionals can position themselves as indispensable partners to CROs and CEOs. He’ll break down what executives really expect, how to move from execution to strategic influence, and the key steps to elevating your career. Join him at to learn how to transform RevOps into a true business accelerator.

Ever felt like you’re just winging it or questioning if you truly belong in the room? You’re not alone. In the high-pressure world of (Pre)Sales and leadership, these feelings are part of a phenomenon known as Imposter Syndrome. In this session, we’ll explore its impact and prevalence, and focus on turning self-doubt into an advantage. You'll gain practical, research-backed strategies to silence your inner critic, embrace your authentic self, and build confidence in any environment. Join us to transform your perspective, enhance your performance, and foster a culture where individuals and organizations thrive. It’s time to stop fighting Imposter Syndrome and start harnessing it for real leadership impact.

Customers don’t buy solutions—they buy relief from pain. And who earns their trust? The one who can articulate their challenges better than they ever could themselves. In this session, we’ll explore how to frame business pains in a way that resonates deeply within your customer’s organization—without ever mentioning your product’s features. Learn how to shift the conversation, leverage industry data, and deliver insights so compelling that customers feel drawn to engage. If you want to sell with authority, build instant credibility, and earn trust fast, this session is for you.

Demo automation sounds like a game-changer—until you dive in and realize how complex it really is. After 1.5 years of trial, error, and unexpected roadblocks, we’re sharing the hard-earned lessons that no one tells you upfront. From dangerous assumptions to efficiency gains (and whether it really reduces headcount), we’ll break down how, when, and where to use demo automation effectively. Learn how to align it across your revenue org, choose the right formats, and create a feedback loop that drives real impact. If you’re considering automating your demos, this session will save you from costly mistakes and help you build a strategy that actually works.

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How you solve today’s challenges defines tomorrow’s challenges. Join Marek on an insightful journey into the world of a fast-scaling company, taking a closer look at how Sales shaped the Delivery Organisation, and how innovating the Delivery Organisation is now changing Sales. Learn about key milestones and decisions, providing a blueprint for scaling companies.

Discover how to create and implement Mutual Action Plans that drive alignment, accountability, and deal success. This workshop will equip you with the tools to foster collaboration, set clear milestones, and keep momentum throughout the buying journey.

Growth is exciting—until you realize you can’t hire PreSales talent fast enough to keep up. So how do you scale effectively without burning out your team? This session dives into proven strategies to make PreSales more efficient, leveraging AI, automation, and smart processes to maximize impact. Learn how to communicate your value, avoid common pitfalls, and stay ahead of hypergrowth challenges. If you want to scale PreSales without frustration (or a never-ending headcount request), this session will give you the playbook to succeed.

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A killer demo can make or break a deal—but not every deal deserves a complete custom approach. This session will help you strategically define what is best for which deal: Learn when to use standard vs. custom demos, and how to align your approach with deal size and Ideal Customer Profile (ICP). We will also touch on how to leverage Proof of Value (PoV) and Proof of Concept (PoC) to maximize impact without wasting resources. Finally, we will figure out how to enable Sales for a first demo, define clear decision criteria, and build a scalable process around demos, PoVs and PoCs. If you’re ready to turn demos into a strategic weapon rather than a default step, this session is for you.

Customers don’t buy features—they buy outcomes. This session will help you shift your mindset from pitching features to delivering real customer value. Learn a simple 3-step framework to translate product capabilities into meaningful benefits that resonate with your audience. Discover when deep technical knowledge can work against you, how to pinpoint why customers really buy, and how to structure your messaging for maximum relevance. If you want to stop sounding like a product brochure and start becoming truly valuable to your customers, this workshop is for you.

Great teams don’t just happen—they’re built. This session is your guide to becoming a talent magnet and finding the perfect match for your PreSales and Sales needs. Learn how to collaborate effectively with Recruiting/HR, identify the best sourcing channels, and build a talent pool that sets you up for long-term success. Discover actionable strategies for making a great first impression on new hires and turning them into your next top performers. If you’re ready to lead the hiring game, this session is for you.

SEs (Sales Engineers — PreSales) and AEs (Account Executives) are the dynamic duo of B2B SaaS sales, but true success demands more than just balancing roles — it requires seamless collaboration. This workshop dives straight into the real challenges of working together and delivers practical, actionable strategies to overcome them. Learn how to sidestep communication breakdowns, align expectations, build unshakable trust, and tackle conflicts head-on. Don’t settle for average — join us to master the tightrope walk and transform your partnership into a high-impact powerhouse.

It’s time to shatter silos and take the Sales and PreSales partnership to the next level. This session will equip you with the strategies to align both teams around shared goals—defining joint success metrics, positioning PreSales as a strategic force, and securing its seat at the decision-making table. Discover how to maximise PreSales’ value, incentivise collaboration, and maintain alignment for peak performance. If you’re ready to lead with impact, amplify teamwork, and transform how Sales and PreSales work together, this workshop is your blueprint for success. Walk away with actionable tools to drive alignment, energise your teams, and elevate organisational performance.

Your career is your responsibility—so how do you make it shine? This session dives into strategies for owning your career development, from documenting your achievements to creating a standout brag document. Learn how to communicate your value, boost your visibility, and add impact to your role. With insights on recognizing your patterns, defining your personal career path, and understanding what truly drives you, this session will equip you to take control and steer your PreSales career to new heights.

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In today’s competitive SaaS landscape, customer success is no longer just about retention—it’s about driving predictable revenue growth. Join this session to learn how to discover untapped expansion opportunities within your customer base and execute a seamless cross-sell and upsell strategy. From building trust and identifying key signals to leveraging data-driven insights and timing your pitches, you’ll gain actionable tactics to elevate your CS program into a revenue powerhouse. Whether you’re a CS leader or practitioner, this talk will equip you with the tools to turn your customer relationships into measurable growth.

Unlock the power of predictive metrics to accurately forecast customer health. In this session, you’ll discover how to anticipate churn, identify upsell opportunities, and shape data-driven success strategies. From leading indicators to advanced analytics, learn the key metrics every Customer Success leader must track to strengthen relationships, boost retention, and drive sustainable growth with a clear focus on value delivery for your customer base!

In this inspiring workshop, I will share how I have leveraged LinkedIn as a platform for personal branding to build authentic visibility and how this has directly impacted my performance in sales. From attracting new prospects to being invited as a keynote speaker at conferences and events within my ICP, I have strengthened both brand and product awareness.You will discover how strategic positioning and genuine content not only increase reach but also generate more leads and improve conversion rates. I will provide exclusive insights from my experience as a Senior Account Executive and explain why corporate influencing is not just a trend but a key success factor in modern sales.Join me for actionable takeaways to strengthen your personal and professional positioning, achieve long-lasting success, and hit your quota.

Partnerships are no longer the sideshow—they’re the main act. Over the past two years, we’ve seen partnerships gain momentum, but the real challenge is ensuring they are fully recognized as a core driver of growth by colleagues and leadership alike. In this closing session, we’ll reflect on the key insights from today’s partnership track, spotlighting how partnerships elevate the Go-to-Market strategy. Together, we’ll explore how partnerships orchestrate success alongside Product, Marketing, Sales, and Customer Success—transforming the GTM strategy into a well-rehearsed performance that dazzles every time

In today’s world of hybrid and remote work, building and maintaining a high-performing BDR team has never been more challenging—or rewarding. JoinTillmann Horn, SDR Leader at Workflex, as he unpacks proven strategies for fostering collaboration, accountability, and motivation in a remote environment.In this interactive workshop, you’ll learn:

• How to structure your remote BDR team for success.
• Proven tactics for coaching and development in a virtual setting.
• Tools and techniques to create a culture of performance and camaraderie, no matter the distance.

This is your chance to discover actionable insights and exchange ideas with fellow sales leaders. Whether you're building your first remote BDR team or refining an existing one, this workshop will equip you with the tools you need to achieve outstanding results.

Six months into my role as an AE at Pleo, I hit a wall. I was sitting in a meeting room in Berlin with my two sales managers, analyzing my every move. The KPIs were green, the activities were on point, and I was doing everything “right”—but the results just weren’t there. We were stuck, unsure of how to move forward, and I seriously doubted if I had what it took to make it in sales.What happened next changed everything. I’ll take you through the pivotal moments, mindset shifts, and strategies that helped me break through the plateau and go on to become one of Pleo’s top performers. This isn’t just about grit—it’s about rewiring your approach when hard work alone isn’t enough.Join me for this candid, actionable talk to learn how to overcome your toughest sales challenges, reignite your confidence, and build a path to success—even when the odds feel stacked against you.

Join Kira vom Hagen (VP Growth @ Smartagency) for an insightful workshop on how to foster emotional safety within high-performing teams.

Learn actionable strategies to build trust, unlock creativity, and drive sustainable success in your organization. This session is tailored for leaders and aspiring leaders who want to cultivate a thriving team culture where performance and well-being go hand in hand. Who should attend?All leaders and leadership candidates aiming to enhance their team dynamics and growth potential.Don’t miss the opportunity to elevate your leadership skills and inspire lasting impact!

Partnerships isn’t a silo. It’s a strategy and it should be contributing at least 50% of your revenue today. If that’s not the case in your business, come join us in this workshop. We’ll decode all this fluff about “partner growth” and turn it into actionable practices you can steal and use at your organisation.And a photo attached. When you push things online, ping me here and I'll make a post on LI about it. We'll make one from the company profile too as we're approaching the dates.

In this Workshop Sean explains why a customer-centric, data-driven approach to go-to-market (GTM) strategies is essential for success in the SaaS industry.In nowadays SaaS landscape, where GTM strategies tend to place a heavier emphasis on customer retention and subscription models rather than one-time sales, a well-executed GTM strategy is more than just launching a product—it’s about building long-term relationships and continuously delivering value.The challenge many SaaS companies face is crafting strategies that not only capture attention but also engage and retain customers over time. The key to overcoming this challenge is not just about having a great product, but about truly understanding your customer’s needs, leveraging advanced technologies like AI, and aligning teams across departments to deliver a seamless experience.Sean breaks down the core elements of a successful SaaS GTM strategy and discusses why simplicity, flexibility, and collaboration are essential for market success.

It’s 2025 and there is solid technology helping sales teams sell smarter and close faster.

So why not use it to get more efficient and manage more deals?

Some use cases we will look at in this workshop:

1. Segmentation & Tiering with Clay (get my clay table)
2. Transcribing calls to extract CRM fields (get my prompt)
3. Monitoring your deals activity for ad hoc communication

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It takes a village to raise a child, it takes a company to build a channel.Easier said than done - join this session to learn how to align interests between key stakeholder teams within the GTM functions, remove friction and tap into the true value of partnerships. You´ll leave this keynote with actionable insights. What will you be doing different on Monday?

In the world of SaaS, partnerships are essential for thriving post-sales engagements. Learn how to align your organization for partner-led implementation, adapt roles and responsibilities to enhance customer experience, and overcome challenges to strengthen relationships and retain customers.

Master the art of enterprise negotiations and deal structuring in this results-driven workshop. Learn advanced strategies to drive value, build trust, and secure sustainable agreements in complex business environments. With proven techniques, you’ll gain tools to prepare for high-stakes negotiations, resolve conflicts, and create win-win outcomes—while increasing your deal volume by up to 50%. Perfect for dealmakers looking to elevate their negotiation skills and achieve lasting success in enterprise-level deals.

This interactive workshop is designed to challenge traditional approaches to sales team dynamics and uncover the untapped potential of gender-diverse teams. You’ll discover how inclusive teams consistently outperform by leveraging diverse perspectives, leading to measurable business growth.You'll understand the current landscape of gender diversity in sales teams through the latest market insights. I'll also share key findings that reveal the challenges and opportunities present in today's sales environments.By the end of this session, you'll grasp the critical role diverse teams play in gaining a competitive edge. You'll leave equipped with actionable steps to foster inclusivity and transform your sales team into a dynamic, high-performing powerhouse.

Getting your message across is already a challenge but can be learned. Making sure the other person understands it the way you want, thats where the sales magic comes in.

Building strong buyer connections isn’t just about knowing their role - it’s about understanding their personality. This workshop helps solution engineers uncover personality types, adapt their approaches, and match materials to buyer preferences. You’ll leave with actionable tools to deliver technical insights that align with how your buyers think, helping you stand out and become their trusted advisor.

Join Felix Dumitica, an expert in sales enablement who has built successful enablement organizations at companies like Pleo and Freshworks, for this strategic deep dive. This session is designed for leaders aiming to implement or scale their sales enablement efforts effectively.Felix will guide you through:Aligning sales enablement with overarching sales goals to drive measurable results.Identifying key roles and responsibilities to build a winning enablement team.Prioritizing resources and initiatives to maximize impact and ROI.Expect actionable insights and proven frameworks to help you create an enablement organization that fuels growth, empowers teams, and drives success. Whether you’re starting from scratch or refining an existing strategy, this workshop will provide the blueprint you need to lead with confidence.Perfect for revenue leaders who want to level up their enablement game and achieve sustainable sales excellence.

In this hands-on workshop, Marcus Bening, founder of Bening Consulting (who advise Private Equity- and Venture Capital-backed companies on GTM strategy and efficient Revenue Operations), will guide participants through the key elements needed to maximize production of a Revenue Factory. Tailored toward RevOps leaders and strategists, this session will explore Winning By Design’s Revenue Architecture concepts and look at how Revenue Operations can drive scalable, sustainable and durable revenue growth.

As buyers turn away from automated outreach and paid ads to seek genuine, peer-driven recommendations, sales professionals must evolve to stand out. This workshop reveals how SDRs and AEs can anticipate and adapt to these shifting dynamics, building the essential skills and strategies to become top 10% sellers in the next 3–5 years. We’ll explore the rise of social, community, and partner-led approaches, share actionable insights on building trusted connections, and outline what you can start doing today to secure a competitive edge. Join us to future-proof your sales career and master the art of staying ahead in the new era of B2B sales.