sales Engineering program

PreSales are often seen as technical experts, but our real value is in assuring customers that our product can solve their challenges. These challenges usually boil down to money—whether they’re losing it or aiming to make more. If your prospect isn’t focused on their financial stakes, you might not be talking to the right person.

As we navigate one of the most transformative eras in history, with AI reshaping industries and generational shifts redefining values, what does leadership truly mean? This session dives into the profound impact of AI, the shifting priorities from Baby Boomers to Generation Alpha, and the evolving role of leadership in these uncertain times. Explore how leaders can steer their teams through unprecedented change and what qualities will define successful leadership in the age of AI.

Many see leadership as the ultimate goal - but is it truly the next best step for everyone? In this candid session, we’ll pull back the curtain on the realities of leadership, exploring both its challenges and rewards. Join us as we break down common misconceptions and reveal what it really takes to step into the ring as a leader. Prepare for a real talk that will change your perspective on climbing the career ladder!

In the pat decade, B2B SaaS Go-To-Market teams prioritized growth over delivering real customer value. Now, the focus shifts to driving value across the entire customer journey, moving beyond rigid structures and clunky handoffs. The key to this transformation? Solutions professionals. Join us to explore how they are essential in creating a seamless, value-driven customer experiences.

As customer-centric organizations evolve, the boundaries between PreSales and Post-Sales can blur—often with costly consequences. In this session, we will tackle the critical challenges that arise when PreSales is burdened with Post-Sales tasks. Discover the pitfalls of misalignment and learn how defining clear roles and creating a strong partnership between these teams can drive better outcomes and ensure long-term success.

In a world full of Zoom (and Teams) meetings, keeping demos short and interactive is key to success. We will share easy-to-use tips to keep demos focused, grab attention quickly with methods like “Do the Last Thing First,” and ensure your audience stays involved. This session is perfect for anyone who wants to win over their audience and achieve better results, whether you're new to demos or a seasoned presenter looking to improve. Don’t miss this opportunity to elevate your demos and close more deals!

What if KPIs are holding us back? Imagine a future where PreSales isn't just about supporting deals but leads innovation, customer engagement, and strategic transformation. In this keynote, we will explore how to transcend traditional metrics and fully leverage the unique skillset of PreSales professionals. Drawing on real-world examples and future-driven thinking, I’ll show how PreSales can become the strategic heartbeat of the organization. It’s time to evolve beyond KPIs and embrace a new era where PreSales drives lasting impact across the entire customer journey. Join me as we reimagine what’s possible.

Building strong buyer connections isn’t just about knowing their role - it’s about understanding their personality. This workshop helps solution engineers uncover personality types, adapt their approaches, and match materials to buyer preferences. You’ll leave with actionable tools to deliver technical insights that align with how your buyers think, helping you stand out and become their trusted advisor.